By Monday: 4/21/2014
Write a blog:
This is my blog step #1
Write a blog post on how to use marketing on Social Media without spending money. Create several Facebook and/or Twitter posts that include a call to action to encourage people to visit your website, read your blog, and like your page.
See Facebook page and blogger and twitter
Social Media without spending money
Social media is a great customer retention tool.
Companies used the Click to Like Option offered by Facebook.
Word of mouth marketing is a great value for the advertiser as a tool to reach the customers.
How to use marketing
How? By using social media to promote your website to as many people as you can of free.
Start on your business page in the Admin Panel. Select the Ads Manager button. This is where you set your budget and create your ad.
No Budget for Paid Advertising?
As luck would have it, Social Media offers a wealth of resources that only cost time to implement. Use your posts as calls to action to visit your web page or blog. Offer information that your followers might like enough to encourage them click to visit your website. Get an account on all the major sites and start posting and twitting away.
By Thursday:
Develop an understanding of the different Facebook ad options.
Choose whether you promote your Facebook page, a specific post or send them off Facebook to your website.
How can you design and implement ads for social media using the principals of good design
Word of Mouth.
The ads are short, 25 character headline, and 90 characters for text. Plus one photo. Using social media.
Let them help you develop leads, to spread the word about your product.
Post social media links on your blog and website. Create a circular movement with your calls to action.
Using Banner Ads
?
Twitter Advertising
Twitter’s ad system is located under the settings drop down menu in the top right corner. Go through their basic questions to set up your ad. Choose the location you want to reach users and set the budget per click (they suggest a minimum of $1.50 per click).
With that in mind, what sort of advertising could your business use,
Well a wise person would use all the tools available to them. To change the ads as you change between groups of contacts.Short tweets that lead to blog that leads to customers to your website.
and how often should you use ads?
As often as you can be on the computer doing your post and tweets and developing new ads.
OH! Don't forget you have a business to run and there is alot of work waiting for you to finish so you can get back to the real work.
Explain the different kinds of Facebook advertising is available and which ones you might try for your business.
Online Advertising
There are many forms that online advertising takes. Some versions are still very closely related to traditional advertising.
Choose whether you promote your Facebook page, a specific post or send them off FaceBook to your website.
Then set your budget in a pay per day amount. You also opt in to pay per click or pay per impression.
Be sure to include your reasoning behind your choice,
My choice/reasoning would be to get it all done for free but to reach a larger audience it cost money.As I have no money the timing and budget questions are answered as well.
timing and budget you feel would have the most impact and generate the best results.
Create several sample ads following the specific requirements of FaceBook, Twitter or other social media platform you want to utilize.
As I am about as creative as a wet sock I will forgo making myself look bad. Thanks anyway.
The ads should target the specific market you are interested in pursuing.
Markets are broken down to groups and types. As my field covers a variety of markets each ad placed would be geared for that group or type.
Make screen shots of your ads and include them into your blog post. Explain why you think they would be effective.
I did on Facebook
By Friday:4/19
Comment on 3-4 of your classmate's blog posts giving them feedback and ideas for their ads. Publish a new post listing the blogs you commented on so I can easily find your responses.
I was reading a posted comment made by one of our classmates to the other , And I think he said it best "The post was well written and well thought of."
I do belive that to be true of most of the ones I read.
I could only come up with doing one comment on someone else post.
Everyone in this class has a good grasp on the subject, I just don't have a lot of comments in me about them other than they are all better then what I could come up with.
But as I have no idea how to do a good ad. So I hope I make it on grades with this post.
WEEK 10
Is this called posting a new piece inside a blog know as a new post just updating what is there vs doing a new blog every time.
learning the difference between posting a blog and posting inside a post EDIT.
OK I learned something new!
Read: Attached Lecture 10
Text Book: Chapter 6 Get Up to Speed With Online Marketing
By Thursday 4/10:
After reading the lecture and text book assignment, write a blog post in response to this assignment: NEWSLETTER
NEWSLETTERS can come out anytime. They are just that News. When you have some you share it. If there is a lot going on you share it a lot more. Having to do a newsletter month just to let people know that your still around is easier than doing one every week . So it depends on the business type as to when and how often.
By Friday 4/11:
Comment on 3-4 of your classmate's blog posts giving them feedback and ideas for their newsletter. Publish a new post listing the blogs you commented on so I can easily find your responses.
Comment on 3-4 of your classmate's blog posts giving them feedback and ideas for their newsletter. Publish a new post listing the blogs you commented on so I can easily find your responses.
- John Middleton His kind of industry is a good example of staying on top of media and marketing.. A lot of new things and ways of doing things brings news more often so news letters by this company would be weekly at least.
- Tintellaar Good ideas on the newsletter it self but no leads into other media.
- Cindy Rojes Birthdays for a free wash is a good idea and the idea that the birthday leads to an e-mail leads to a like on Facebook. Good call.
Week 10: Email Marketing
By Sunday 4/13/2014
1. Sign up for a free trial of Constant Contact. Here is an abbreviated link to their website: http://conta.cc/YGDT21
2. Check out the Email Marketing area of the website and pick a
template you like. Customize the template with your own logo and colors
(think about what's on your Facebook Page) and practice adding in your
list of ideas from Wednesday's post.
3. Send a preview test email to
yourself, as well as cfaulk@miracosta.edu and tpetrucci@miracosta.edu
with subject line FA13 CSIT 155 Email Marketing
You can send them all at the same time. Constant Contact has excellent
free help, so if you run into any issues you can ask us, or also give
them a call or do an online chat.
You will be graded on creativity, grammar, organization, and brand identity.
Well here is where you get me on grades, I have no creativity, I think I spelled everything right, Organization> of what?
Brand identity I have no idea! So do what you must! At least I tried.
Constant contact
https://ui.constantcontact.com/rnavmap/emcf/email/edit?flow=edit&agent.uid=1117044236017
Ok. Got the Constant contact account. Did A LITTLE work on it. Don't know what to do with it now but here it is.
3. Send a preview test email to yourself, as well as
(think about what's on your Facebook Page) and practice adding in your list of ideas from Wednesday's post
Think about WHAT on my face book page? It's a picture with a place for people to write stuff. What am I looking for?
Ideas I told you earlier I don't have any ideas. I work for a living. I make things happen! Behind the scene there is a lot of work that needs to be taken care of. The real work. Take care of opening the doors and putting out the OPEN sign out. To unloading the semi and restocking the shelves. All the hard and heavy work in mine! Ideas about blog post , web pages, news letters , facebook, twitter are all for people with good skills in the area of content. I have no skills in this area. I do the real work!!!
what information could your business use for a newsletter, and how often would you send one?
The business I picked is just a warehouse for large quantities of material.
A newsletter would be of use for me to let customers know when a shipment has arrived.
Timing as to when? AS needed!!
Write a list of content ideas you think your customers would enjoy seeing and why.
In my business there are thousands of things that can be made from MY material.
But the field of just making rocks "cut to shine " There are other subjects that it A Takes to get to the cut process as well as the fields that cover what you can do with it when it is done.
So to give you a list there is not enough space on this blog to cover ALL the subjects that can be cover.
By Friday 4/11:
Comment on 3-4 of your classmate's blog
posts giving them feedback and ideas for their newsletter. Publish a new
post listing the blogs you commented on so I can easily find your
responses.
Week 8 Get Visual
They say a picture is worth a thousand words, So here it is. Through my Google+ account I have access to You Tube
| Google+ to Twitter |
By Thursday:3/20
The visual networks - are they right for you and your brand?
It doesn't make a difference what your brand is. The truth is media is just that media. Media SELLS!!!
Media makes people react. If you use the right steps you can use social media to bring the customers to you.
By Thursday: 3/29
Compare the 4 most widely used visual platforms. Which would work the best for your product or service?
Using them all is best for reaching as many people as possible. You can use them all for different things.
My business is ALL about pictures and in telling as much about the product as possible. I don't know which would work best. Only using them all and keeping stats would tell you that.
By Monday Night:3/31
Discuss [on your blog]: Find examples of 2 or 3 business that are similar to yours.
Ebay Seller :rocksgold (3637 )
100% Positive feedback
web dealer http://www.minersgallery.com/
rockhounds.com
http://www.rockhounds.com/rockshop/table.shtml#classifieds
See what visual social media they are using and how they are using it. Is it effective? YES Some businesses work best when they have visual support. Does visual media work for the type of business you have started?
Yes media has everything to do with it. Having good pictures of your stock is very important. Alone with a detailed description.
Choose one or more of the visual platforms and start a business account. Link it to your Business Face Book page.
1. Made a Business web site.
2. Started accounts for it in
A. Facebook one personal one for the business
B. LinkedIn/personal account connected to Facebook
C. Google+
D. Twitter Business account and personal
E. Google Drive
G. Blogger
F. PayPal
G. You Tube business account
F. E-Bay
G. Google Analytics
All linked together, Post scheduled to come out make ahead of time with Google calender, Facebook.
I am working on getting some more pictures into the website gallery.
PayPal store is up.
Choose one or more of the visual platforms and start a business account.
Link it to your Business Facebook page.
Done I went with you tube because it was linked to Google+
Week 9: Blogging for Business
By Thursday:
1. After reading the lecture and text
book assignment, write a blog post explaining how personal you think you
can be on your blog.
Personal I think that some people will tell their whole life story and then some.It's called T>M>I> To much personal information
The internet was built to share files and since then there is a how new breed of people addicted to tell and sharing way to much of their personal life. I can be fun but leaving you wide open to a lot of danger.
2. When does it make sense to add personality to a post, and when does it not?
It depends on who you are blogging for. If you are doing work for corporate you may be forced to follow a script and not be allowed to put a personal spin in your feedback. But adding just a little persona to it can make or break a deal.
By Sunday:
1. Write a blog post explaining what kinds of categories you would use on your blog to stay organized and reach your target audience.
In any business you will have different categories with subcategories.
You can break it down as far as you need.
Kinds I would use would be General customers from whole sellers, jewelery makers from Art working people. By changing up my advertising to suit the categories of people I am trying to reach.
1A. How would these categories help the business grow?
It would help if they bought something! Networking with others they know to help promote my business would be a nice touch.
Categories help in keeping track of the logistics of what kind of ads run in what areas or fields that different business fall into. Keeping track of what new ads to run in which category saves time and money staying in touch with all the different people and different businesses.
Week 7
#1Which search words you used to find your connections?
Rocks,rock groups,jewelry
#2 Did you have to play around with more than one key term to start seeing the right results?
Yes !
#3 Who did you end up finding?
Random people, clubs,groups
and people from our class.
#4 What lists did you create and why?
One for people in the class the other for Rocks people.
Because that is what I did!
Other than doing this home work I don't use twitter or Facebook at all!!
#5 How does creating a list on Twitter help you stay organized or reach a goal?
Good question. As soon as I find out what a list is and how to use it I'll let you know!
I don't know . I'm new to this!!
week3csit155.blogspot.com
By Thursday:
Discuss [on your blog]:
Choose two of the following websites and identify at least three
potential problems for visitors. What could be improved on this website
and why? Choose two and identify what they have done right. How does
design, aesthetics and branding impact your reaction to the websites?
http://www.ford.com/
Ok,
I am a Ford fan the web site is very well laid out. Easy to use. Great
lay out, branding,Aesthetics. The company has been in business for a lot
longer then tetorch. They have spent billions on market research.I see nothing that needs improvement.
http://tectorch.com
Problem
I found with this website is the font. Not good, the stuff I want to
read way to small and the ads to big.And way to long, 6 scrolls. Could
use cutting the front page with a leader to product.Some of the text in
the pages looks like scanned in pages that turn out not so good.I know
my eye site is not all that but do they look kind of fuzzy.Improvement needed. Week 5
Post reach vs Post engagement.
Engagement being the key word here. Engagement goes further then your customer FIRST interaction with your web page. Taking into consideration that after a customer first visit there is so much you can monitor and ADJUST what your doing a far reach beyondwhat "posting reach " tells you.
The key is to get your "Posting Reach" as high as you kind and use
"Posting Engagement" As a tool to get the customers, and get them to tell others.
The interaction of customers with your web site is the key goal.
Getting them to STAY, and telling their friends is what you are looking for.
Post your FaceBook URL in the Forum on the Discussion Board
http://www.facebook.com/daniel.musick.7355
WEEK 4 Assignment Websites
Look
for any calls to action.
Q: Are there any
obvious differences between the two websites that stand out right away?
A:
Chill’s is more upbeat, full bar lot’s going, on the TV’s, the social
place to be.
Fast food, fast fun, fair price.
Chill’s is a brand of fast food restaurants.
There are about 116 stores in
California alone .the latest they stay open is until 11:30pm
They are hooked up on Tweeter, Like,
You tube .Very corporate web site.
Yellow deli is open 24hr a day but no bar
.Quite cozy, and out of the way. They are always full for lunch. The exact
opposite atmosphere of the Chill’s Chain of store.
A more back to earth feel. Compared to Chill’s
chain ,Yellow Deli has only 11 stores. Their food is fresh. Healthier food.
Their web site is sparse compared to Chill’s
Q: Are there any that are subtle?
A: Yellow Deli hands down. Quiet in the restaurant,
quiet in the web.
Q: Do you think there is any crossover between the two types of
customers?
A: The same people that go to Chill’s would go to
yellow deli but not as often as they go to Chill’s, so crossover Yes.
Q: What
conclusions can you draw about their audience by their website design, calls to
action, or overall tone and message?
A: Chill’s is a corporate brand loaded with content on
all the big media channels, lots of HYPE!!
Specials! Loud.
Yellow deli is more or less Family owned. NO media
links just newsletter. No HYPE.NO drinks No TV’s all over.
Just quite good food
This page is just for PracticeI don't know how you guys make your pages to be so awesomeThis is a business I use to have called 4UniqueRocks.com
I still have some of this stuff and would love to get rid of it. If you are interested.
Drop me an e-mail at 4uniquerocks@gmail.com
https://twitter.com/Danielmusick2
Some of my stock
From petrified wood To rocks that change the way they look in the light Yard full of stock TONS!! https://plus.google.com/photos/112210148148417334215/albums/5576590436051892145
What to do?
Just what I am not that good at doing!
I have seen some of the other post and I give you people credit!
I am just not that wordy>Teacher should find that you folks out shin me way to mush.You make me look bad!
Choose two of the following websites and identify at least three potential problems for visitors. What could be improved on this website and why? Choose two and identify what they have done right. How does design, aesthetics and branding impact your reaction to the websites?
On the web site http://tectorch.com I felt that the font size was to small, And the main page could have been broke up into two or three categorizes. The pictures of the items for sale look a bit fuzzy. The page Tig spot guns the letters were to light and the whole page just seems off color.
I would differently redo some of this site. My reaction to this web site is not good. It looks like a page was copied off a scanner and imported, and not very well done.
The web site;
http://www.gforceracecars.com/
One very long web page, needs to be have of what it is. Side boarder/margin way to big you could but a lot more info and reduce the size of the overall length of the first page. The wb site photos age not all that . Not all uniform in size color or font size. Not easy to read when you don't have you glasses handy.
Choose two and identify what they have done right. How does design, aesthetics and branding impact your reaction to the websites?
http://www.toyota.com/
Over all this is a very good site. Good graphics, java, interaction from the customer.
It seems like it might use a little better color in the template but over all good photos, layout
and easy to find product your looking for.
http://www.ford.com/
Ok I will admit the I am ford fan, but that being said.
I like the overall first page filled with links that take you right to what you want to see.
They could have taken the ( Vehicles) list in the footer and moved it up to the top right side of the page.
Toyota and Ford being the biggest Branders of them all,
They have t he money and time and resources to do all investigation into mind set the the normal, average American.
Targeting is their game!
They are good at it!
They know that sooner or later They will talk you into a new vehicle!
Advertising is a trillion dollar a year trade.
Nothing you can do will give you the years of knowledge into the mind set of (people) as these company's have.
But if you follow the same strategies. You will not get the same volume of people to your site.
If you follow and do it right you can succeed it the market.
Post
#1: Ethics
Without
too much effort, anyone surfing the Internet can find some very
unsavory material, including sexually explicit
material, hate group rhetoric,
terrorist handbooks, and graphic violence. Web
browsing filtering software
makes it possible to block access to these
types of sites.
Should public spaces (like the Mira Costa
library) implement filtering
software
and place tight restrictions on user access to these types of web pages? Why or
why not?
One could argue the right to view whatever
they want until they were blue in the face.
The
fact is that public places such as schools
have
a legal responsibility to protect themselves and the public.
What about less public spaces, like the
4803A computer classroom on the Oceanside Campus, which is only for Mira Costa
students and does not allow general public use like the library - does your
answer change in this case? Why or why not?
Same
applies to anywhere that the general public is allowed access.
An educator's first obligation is to the safety and well being of the students in his/her care. We need to consider children's interests, needs and abilities and utilize them to help each child fulfill his/her potential as an effective member of society, and develop an environment which helps stimulate the spirit of inquiry, acquisition of knowledge and understanding, and the thoughtful formulation of worthy goals. This should enable students to develop self-confidence; trust in themselves and others; and encourages development of the whole self.**
By
Jason Bates, Brian Engle, Gretchen Halasi-Kun, Jenny Kiaschko,
Todd Mickley, Josh Norman, and Linda Norman
In addition, as the basis for supporting
your answers, be sure to include what advocates/opponents of filtering software
argue as explained in the Technology and Ethics Activity you watched in
myitlab.
Post
#2: Censorship
Years
ago, in an effort to conform to the Chinese government's censorship
requirements, Google agreed to filter its search engine results on the Chinese
version of its site: Google.cn. Open this picture (use the Zoom tool) for a
difference in the search results when searching Google.cn versus Google.com on
the subject Tiananmen Square: Google vs Google CN TiananmenSquare.jpg Just recently
Google reversed that decision. Read this article: GoogleandChinaCensorship.pdf
What ideas and concepts from the above
situation might be applicable to the subject of the first post you made in this
forum and why?
.What the Chinese are doing is trying to stop their own people from
gaining access to information that may be used against the government. For them
they are doing what they feel is best for their people. The Chinese government’s
aggressive filtering is repressive of its people’s rights and is self-serving.
The free world holds its institutions and
business accountable for its people’s personal information and business
accounts but they are free to go home and search without restrictions..
In addition, and as the basis for
supporting your answers, be sure to include what advocates/opponents of
Google's actions argue as explained in the Technology and Ethics Activity you
watched in myitlab.
Perform an Internet search for filtering
software. What types of software tools did you find for home use and how much
are they?
HELLO TO ALL YOU BLOGGERS!
My name is Dan;
I can tell by some of the links I have looked at that I am up against some VERY good creative people.
I'm just starting off in the media world. I honestly don't know how to even get started. So if I'm doing it wrong don't think twice about correcting me. Just do it!
Interest in social media?
NONE- But it is the next step into the world of computers.
My back ground is in building computer from off the shelf parts or taking 10 broken down ones and making as many good ones as I can. Installing the operating systems and software YOU use to do the Blog's and Web site you do. After they are connected to the internet in your home, It's up to YOU to do the things you do. And may I say that some of you are dog gone good at what you do!
I have an MCP/MCAS degree and have been in business of repairs for some time.
And I use to have a business call 4Uniquerocks. But paying for it takes sales witch never came in as much as needed to pay the bills.
If you look real hard you can find me on twitter. twitter.com/4UniqueRocks But I don't Facebook.
I personally keep a low profile on the web. If you want to know more about me just Google
KG6VVN and read some stories.http://www.ky6la.com/firestorm_2007.htm That my passion Amateur Radio !Well teacher / folks I hope my first post didn't bore you to much and the teacher at least gives me some credit of this page.
See ya!!



Hi Daniel;
ReplyDeleteGreat post and great layout....the pics are a nice touch.
I am also not interested in social media (but have online businesess so it's a given I will do them)...Prior to spring of 2013, I had NOT ONE single social media profile! I'm not into sharing my life in that way at all-lol.
But it's a great business tool and I do like the variety of platforms-visual, content centered, combination, etc. Good luck w/your goals for this class and professionally.
Cheers;
Laurie
Hi Daniel,
ReplyDeleteI found it pretty impressive that you can build computers. That's really pretty cool. At first I thought it a bit unusual that you're able to build computers but are not well versed in this thing called "social media." However, I guess they're totally different animals. I read some of your story on the Firestorm stuff and interest in ham radio. Interesting stuff. Best of luck to you in this class.